Register to Watch the Webinar
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In today’s fast-moving market, customers expect businesses to offer compelling value, meaningful relationships, and relevant communication at every touch point.
Meeting these expectations increasingly relies on aligning the latest AI capability with best of human judgement, creativity, and empathy.
Delivered by Premiumisation Partners, you will learn fundamentals across five key areas and leave with practical steps to accelerate AI planning, marketing, business readiness and change success.
In this webinar you will learn AI fundamentals to:
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Enhance your market analysis and customer insights
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Develop a simple business plan on a page
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Drive smarter marketing communications
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Improve your change readiness and success
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Minimise risk, manage ethics, and maximise safety
This AI focused webinar is applicable to both B2B and B2C businesses, and enables companies of all sizes and stages of maturity to increase strategic planning and marketing success
Speakers
Jacinta Outlaw
Executive Manager, Planning and Performance | Business NSW
Jacinta Outlaw is a behavioural economist and strategist with 20+ years’ experience helping businesses and governments drive growth, digital transformation, and sustainable success through data-driven insights and behavioural science.
Jonathan Coles
Founder | Premiumisation Partners
Jonathan has extensive experience in business development, sales, marketing, and senior management with leading global brands. He is passionate about aligning teams to deliver exceptional customer experiences, build competitive advantage, elevate performance, enhance pricing power, and drive stronger financial returns.
Iain Good
Partner | Premiumisation Partners
Iain has been a leader with marketing services agencies, orchestrating the brand management for all stakeholders of many premium brands. He has consulted to 200+ organisations on their growth strategy, with a focus on aligning staff to create exceptional customer value that delivers profitable growth, thereby truly realising their potential.
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