Business NSW Advocacy Agenda
Tourism
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Tourism is a major contributor to the NSW economy.
The visitor economy supports more than 107,115 businesses and over 296,000 jobs. It is the state’s fifth largest employment group, accounting for approximately seven per cent of total jobs. In 2018/19, the visitor economy contributed $38 billion (6 per cent) to NSW Gross State Product (GSP). That’s why Business NSW is dedicated to ensuring NSW remains Australia’s number one tourism destination.
NSW Tourism Industry Council
Powered by Business NSW, the NSW Tourism Industry Council helps businesses operating in the Visitor Economy maximise their potential to ensure New South Wales remains the number one tourism destination in Australia.
Visitor Economy Strategy 2030
The NSW Government’s Visitor Economy Strategy 2030 provides a roadmap to support all industries involved in the visitor economy to recover from the impact of drought, bushfires and COVID-19 and to grow in the future. The strategy sets a bold vision for NSW to be the premier visitor economy of the Asia-Pacific by 2030.
Learn more about the NSW Visitor Economy Strategy
MEDIA RELEASE
18 January 2021
NSW VISITOR ECONOMY GETTING BACK ON TRACK
The 2030 Visitor Economy Strategy released by the NSW Government charts a road to recovery and growth for the struggling tourism sector, according to the state’s peak tourism organisation, the NSW Tourism Industry Council.
“Developed against the backdrop of drought, bushfires, floods and COVID-19, the new strategy provides a clear sense of direction for those in the visitor economy who have been so badly impacted and will likely be the slowest to recover,” said NSW Tourism Industry Council Executive Manager Greg Binskin.
“As an industry we need to plan not just to get back to where we were, but to leverage the strong performance of NSW through the pandemic to become the number one visitor economy of the Asia Pacific by 2030.
“Importantly the strategy recognises the broader visitor economy supply chain includes transport operators, food producers, retail, cultural bodies and the services sector, not just those businesses we would normally associate with tourism in accommodation, attractions and hospitality.
“At 75 million visitors and over $8.3 billion in value to NSW, the inclusion of the day trip market as an area of focus is a good step, particularly in the current environment where international travel is non-existent.
“We are often told by members that slow and complex government approvals hold them back from investing, employing and growing”, Mr Binskin said.
“The promise of deeper engagement with industry and the creation of the Visitor Economy Senior Officers Group to foster a whole of government approach has the potential to better target resources, remove roadblocks to investment and foster growth in the visitor economy,” said NSW Tourism Industry Council President Simon Spellicy.
“The only way we can dig ourselves out of the COVID hole, is if key industry stakeholders and government work in lockstep to get the visitor economy back on track and we look forward to working collaboratively to help achieve this,” Mr Spellicy said.
Download Media Release as PDF.
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About NSW Tourism Industry Council
Powered by Business NSW, the NSW Tourism Industry Council helps businesses operating in the Visitor Economy maximise their potential to ensure New South Wales remains the number one tourism destination in Australia.
Media enquiries: Paula Martin 0414901777
