18 January 2021
NSW VISITOR ECONOMY GETTING BACK ON TRACK
The 2030 Visitor Economy Strategy released by the NSW Government charts a road to recovery and growth for the struggling tourism sector, according to the state’s peak tourism organisation, the NSW Tourism Industry Council.
“Developed against the backdrop of drought, bushfires, floods and COVID-19, the new strategy provides a clear sense of direction for those in the visitor economy who have been so badly impacted and will likely be the slowest to recover,” said NSW Tourism Industry Council Executive Manager Greg Binskin.
“As an industry we need to plan not just to get back to where we were, but to leverage the strong performance of NSW through the pandemic to become the number one visitor economy of the Asia Pacific by 2030.
“Importantly the strategy recognises the broader visitor economy supply chain includes transport operators, food producers, retail, cultural bodies and the services sector, not just those businesses we would normally associate with tourism in accommodation, attractions and hospitality.
“At 75 million visitors and over $8.3 billion in value to NSW, the inclusion of the day trip market as an area of focus is a good step, particularly in the current environment where international travel is non-existent.
“We are often told by members that slow and complex government approvals hold them back from investing, employing and growing”, Mr Binskin said.
“The promise of deeper engagement with industry and the creation of the Visitor Economy Senior Officers Group to foster a whole of government approach has the potential to better target resources, remove roadblocks to investment and foster growth in the visitor economy,” said NSW Tourism Industry Council President Simon Spellicy.
“The only way we can dig ourselves out of the COVID hole, is if key industry stakeholders and government work in lockstep to get the visitor economy back on track and we look forward to working collaboratively to help achieve this,” Mr Spellicy said.
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