For established founders and enterprise leaders, real-world authority and track record don't always translate seamlessly into digital presence. In this practical session, Elroy 'Spoonface' Powell (Founder of Spoon's Voices) breaks down how business leaders can cut through the noise, connect with their ideal audience, and turn casual viewers into qualified leads.
Key Takeaways:
-
The Authority Gap: Why traditional corporate messaging fails on modern video channels and how to fix it.
-
Camera Readiness & Pressure Regulation: Practical tools to communicate clearly, and manage camera anxiety
-
The Inbound Engine: Structuring short-form video content around high-converting diagnostic tools to capture qualified leads directly.
Speakers
Daniel Macias
General Manager Membership, Partnerships, and Strategy | Business NSW
Daniel has over 20 years’ experience in marketing, commercial leadership and membership strategy. He is passionate about building strong partnerships, driving strategic growth and creating value for members and stakeholders.
.png?lang=en-AU&ext=.png)
Elroy Powell
Voice actor & brand consultant
Elroy 'Spoonface' Powell (Spoon) is an award-winning voice actor & brand consultant. He empowers executives with content confidence and stress regulation tools to build simple content systems that drive inbound demand.
Our partners
