More customers are asking ChatGPT, Google and other AI tools for recommendations before they ever visit a website. Whether you sell to consumers or other businesses, this creates a new question: is your business part of the conversation?
If potential customers are being directed elsewhere, you could miss opportunities before they even reach your website. But understanding where to start and what will make a difference can be challenging.
To help our members understand how AI is changing the way customers find businesses and what they can do to stay visible, Business NSW is hosting Is ChatGPT recommending your competitors, delivered by our partner Unjumble.
This practical webinar will explore:
- How to get found: Steps to help AI tools find and recommend your business
- What you can do yourself: Actions you can tackle in an afternoon.
- Where to get support: How local freelancers can help with the rest, without the cost of a full-time hire.
Leave with a clearer understanding of where to focus your efforts and practical steps to help more potential customers discover your business.
Speakers
Zac Kelly
Founder | Unjumble
Zac is the founder and CEO of Unjumble, Australia’s platform for finding specialist freelance and fractional talent to grow your business. Before Unjumble, he spent nearly a decade in agency strategy at EssenceMediacom, PHD and Carat, advising some of Australia’s biggest brands on go-to-market and advertising strategy including Woolworths Group, Volkswagen, PepsiCo, KFC and Lion.
Nathan Broadbridge
Founder | Polar Web Agency
Nathan is the founder of Polar Web Agency a Sydney-based SEO and web agency helping businesses get found online. He runs a portfolio of 80+ lead-generation websites across trade and service industries and manages over 100 websites, so he tests what works in search every day. Nathan is also a freelance SEO specialist on Unjumble, where he works with businesses directly.