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In today’s fast-paced and competitive market, customers are bombarded with brand options that often look, sound, and feel identical.
As a result, many businesses struggle to stand out – leaving them with little choice but to compete on price through discounts and promotions that erode profit margins.
Delivered by Premiumisation Partners, you will discover a proven framework used by top-performing brands, along with practical steps to accelerate customer acquisition, increase retention, and build a stronger competitive advantage.
In this webinar, you will learn a simple, powerful and proven framework to:
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Strengthen your unique advantage
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Reduce your reliance on lowest price offers & discounts
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Use AI to unlock value that is inherent in your business
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Improve the perception of your brand - for all stakeholders
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Improve customer appeal, conversion, and retention
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Increase average value, margins and profitable growth
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Ensure your leaders and employees are displaying your brand’s unique value
Speakers
Jacinta Outlaw
Executive Manager, Planning and Performance | Business NSW
Jacinta Outlaw is a behavioural economist and strategist with 20+ years’ experience helping businesses and governments drive growth, digital transformation, and sustainable success through data-driven insights and behavioural science.
Jonathan Coles
Founder | Premiumisation Partners
Jonathan has extensive experience in business development, sales, marketing, and senior management with leading global brands. He is passionate about aligning teams to deliver exceptional customer experiences, build competitive advantage, elevate performance, enhance pricing power, and drive stronger financial returns.
Iain Good
Partner | Premiumisation Partners
Iain has been a leader with marketing services agencies, orchestrating the brand management for all stakeholders of many premium brands. He has consulted to 200+ organisations on their growth strategy, with a focus on aligning staff to create exceptional customer value that delivers profitable growth, thereby truly realising their potential.
Our Partner
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