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AI won’t replace marketers, but marketers and businesses who use AI will replace those who don’t.
Our masterclass AI in Marketing Execution, presented by Premiumisation Partners and Aleisha McCall of Ultimate Edge Communications, will provide practical advice on how to implement AI in the marketing of your business
For B2B or B2C businesses looking to improve their marketing performance, you will discover:
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How AI is transforming Google, Meta, and every major marketing platform - and what that means for your next campaign
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How to train AI on your brand DNA to make your content distinctive and more valuable to customers
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The real-world sales and feedback loop framework that shows you where your funnel is leaking profit, and how to fix it fast
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How to create high-impact marketing material at a fraction of the cost and time using AI
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Why e-commerce will never look the same again and what it means for your future sales
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The simple roadmap to get your marketing AI-ready
Walk away with clarity, confidence, and one powerful action you can implement today to move your business into the future of AI supported marketing.
Speakers
Jonathan Coles
Founder | Premiumisation Partners
Jonathan has extensive experience in business development, sales, marketing, and senior management with leading global brands. He is passionate about aligning teams to deliver exceptional customer experiences, build competitive advantage, elevate performance, enhance pricing power, and drive stronger financial returns.
Iain Good
Partner | Premiumisation Partners
Iain has been a leader with marketing services agencies, orchestrating the brand management for all stakeholders of many premium brands. He has consulted to 200+ organisations on their growth strategy, with a focus on aligning staff to create exceptional customer value that delivers profitable growth, thereby truly realising their potential.
Aleisha McCall
Founder & CEO | Ultimate Edge Communications
Aleisha is an award-winning media advertising strategist and is at the forefront of integrating AI capability and data into marketing to deliver results. She has built her business as architects of growth, builders of trust, and relentless pursuers of what’s possible. Creating fully integrated, data-driven strategies that deliver market-beating results in both B2B and B2C categories.
Daniel Macias
General Manager Membership, Partnerships, and Strategy | Business NSW
Daniel has over 20 years’ experience in marketing, commercial leadership and membership strategy. He is passionate about building strong partnerships, driving strategic growth and creating value for members and stakeholders.
Our Partner
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