LEP Digital
What started at a kitchen table on the Central Coast has grown into an award-winning digital marketing agency helping businesses across Australia and beyond succeed online. Founded by Laura Prael in 2015, LEP Digital combines strategic thinking, creativity and a passion for supporting businesses to achieve meaningful growth.
Laura Prael
Laura Prael at LEP Digital
Founded on the Central Coast in 2015, LEP Digital began the way many great small businesses do – at a kitchen table, with an idea and a determination to do things differently. What started as a one-person start-up has since grown into an award-winning boutique digital marketing agency working with clients across Australia and internationally.
Director Laura Prael launched the business after a career in large marketing teams, with a simple but ambitious goal: to bring high-level strategy and creative capability to small and medium-sized businesses that often don’t have access to it. In the early days, it was just Laura and a handful of contractors. Within two years, that grew into the company’s first full-time hire. Today, LEP Digital is a team of 10 experienced marketers delivering digital content, websites and advertising campaigns that help businesses cut through online.
Based in Terrigal, the agency now works with organisations of all sizes – from local SMEs to national brands – helping them build visibility, sharpen their message and grow in an increasingly competitive digital world.
Opening Doors
Laura Prael shares how LEP Digital grew from a one-person start-up into an award-winning agency, and why building strong business connections has been a key part of that journey.
Founder Laura Prael at LEP Digital
A defining part of LEP Digital’s journey has been its connection to the broader business community, including its membership of Business NSW.
“Being a member of Business NSW has been central to my success,” Laura says. “It’s opened doors to people I may not otherwise have met.”
Through that membership, LEP Digital has tapped into a statewide network of events, connections and practical business support that has helped accelerate its growth. For Laura, the real value has been being plugged into a community that understands the realities of running and scaling a business.
The Business NSW State Awards became a standout moment in that journey. In 2022, Laura was named Outstanding Business Leader of the Year – a recognition she describes as both unexpected and career-defining, elevating both her profile and the business.
As Business NSW celebrates 200 years, LEP Digital’s story shows how membership helps regional businesses grow, connect and unlock opportunity.
More stories from our business community
From family-owned manufacturers and regional producers to innovative startups and hospitality leaders, discover how Business NSW members are building successful businesses and shaping communities across New South Wales.