NSW Tourism Awards 2021
The 2021 NSW Tourism Awards Gala Event was scheduled as an in-person event however, due to the uncertain environment created by the current COVID outbreak, this event will now be held virtually.
The NSW Tourism Industry Council is determined to recognise and celebrate our industry and share your stories from an extraordinary year. So, despite this change, we've decided to proceed with virtually the next best thing.
Throughout the nation and across every industry sector we have faced so many challenges; some unique, some shared... all familiar. In 2021 we continue to applaud hard work and dedication, but this year's awards program will be a special celebration of resilience, of excellence in business innovation, and of exceptional customer service in the face of so much adversity.
So, we added a new award category: Tourism Stars Award
And, we made some changes to the rules:
It’s a great achievement for our community! We’re a not-for-profit social enterprise, small business in Port Stephens in Worimi country, local aboriginal land council, and to win this gold award 3 years in a row to go into the Hall of Fame just demonstrates that we’re not just doing it well, we’re doing it exceptionally well. And we’re really proud of that!
Hall of Fame NSW Tourism Awards 2018. Gold Qantas Australian Tourism Awards 2017. Qantas Award for Excellence in Aboriginal & Torres Strait Islander Tourism
The Awards are open to all tourism businesses across the state of New South Wales, across a range of categories. If your business can adequately fit in a category and meet the criteria, you are eligible to enter.
Contact us with any questions related to eligibility.
Yes. $150 per nomination. If your business enters multiple categories you will pay $150 for each additional category.
The terminology can be a little confusing!
Nominating is when you formally advise of your intent to enter the NSW Tourism Awards. At this time you nominate your chosen category for entry and provide a 100 word description of the product/event being entered to demonstrate your eligibility and pay your entry fee. This part should take no longer than a few minutes to complete.
Download guide: How to nominate via the awards portal
Most past entrants will agree that entering the NSW Tourism Awards assists their business greatly through self-evaluating their goals and objectives and benchmarking against key performance indicators and competitors.
If you are recognised as a winner, you can market yourself as the best in the state. Award winners are provided trophies to display at their business and logos to brand their communications which demonstrates a high level of excellence and credibility to their customers.
Media and other major bodies such as government agencies look to winners as the leaders of the industry and profile their success with free exposure in communications and online.
All finalists and winners will receive a NSW Tourism Awards logo (Finalist, Gold, Silver, Bronze, Hall of Fame) to distribute as they wish for additional exposure and credibility.
There are many benefits of being a Gold winner at the NSW Tourism Awards.
· Professional photo taken backstage with trophy after being named winner of a category
· A 30 second video interview taken backstage after being announced winner which is then uploaded directly onto our Facebook page for you to share amongst your networks
· Exposure on NSW Tourism Awards social media channels during and after the gala ceremony
· Automatic promotion to being a finalist in the Qantas Australian Tourism Awards (for categories 1 to 25), which will increase exposure on social media and other media releases
· Additional media opportunities as negotiated with awards partners
Each business must nominate themselves and develop a submission that answers the questions in each category.
Yes. All past entrants are encouraged to re-enter to achieve a first time win or increase their chances at becoming a Hall of Fame winner, which recognises those who have won a category in three consecutive years. By re-entering and winning at a state level, you increase your chances of being recognised as the best in the country if you win at the Australian Tourism Awards.
Questions change from year to year.
You can certainly use generic information about your business however any results or activity to substantiate your answer must have taken place in the qualifying period.
Definitely not! Many past winners have written their own submission. You know your business inside and out, that passion cannot be replicated. Take advantage of the support services available, such as following the response guidance, attending the webinars and zoom Q & A sessions, and submit your draft submission for review to help you prepare a competitive submission.
You can certainly use a professional writer if you have limited time and resources.
Two categories recognise the contribution of individuals to NSW tourism. Outstanding contribution by an individual, Young Achiever in Tourism Award (under 35).
Individual/s are recognised by a nomination made by anybody on their behalf.
Yes, we announce our finalists once the judging is completed. There is a media release which announces this, alongside an email direct to all of our entrants and industry stakeholders and sharing on our social media platforms (Facebook and LinkedIn).
A minimum percentage/score must be achieved for Gold, Silver, or Bronze winner be awarded in a category.
Should a particular category have a small number of entries (even one) and they do not meet the standard of finalist, no award will be presented for that category.
A single entrant does not qualify for an automatic win.
All industry members are most welcome to purchase tickets to attend the Gala Awards Event.
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